
We get why US designer knitwear brand St. John has chosen multi award winner Kate Winslet as their latest brand ambassador.
When Kate Winslet’s not busy playing the heroine on screen as leading lady in the highest grossing movie remake in history, The Titanic, she’s also heroine off screen rescuing Richard Branson’s 90 year old mother from her burning home last year.
The famous actress was shot by famed photographer Craig McDean in St. John’s new season ad campaign. McDean’s other clients including Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein, and Estée Lauder.
Previous celebrity ambassadors for the St. John Knitwear brand include Angelina Jolie and Gisele Bündchen. 
For more on St.John Spring 2012 Ad campaign go to www.SJK.com





















































